Taking Conference Materials into the digital age
Role
UX/UI Design & Reseach
Platform
iOS
Employer
The Federal Reserve Bank
The What and The Why
The Federal Reserve Bank of Philadelphia to create an app for our conference center to give attendees a digital option replace printed booklets, schedules and other information. The current process with physical materials was time consuming, wasteful and often out of date by the day of the conference.
Discovery
I did want to only replace conference print materials, but wanted to discover what features users would find valuable. I created a questionnaire, that we had conference attendees complete. This included general questions about the current conference collateral what was important to them when attending a conference. I also made them rank features in order of importance to them.
Key Findings
Schedule
Users wanted a quick view of all keynotes and breakout sessions to plan their event activities
Attendee List
A full list of all atendees and their affiliations for networking opportunities.
Speaker Info
Presenter information was important – where someone is from and their areas of knowledge/expertise.
Materials
People wanted access to presentation desks, handouts and contact information.
Maps
Attendees frequently used maps to find rooms for sessions as well as entrances and exits.
Polling
Users enjoyed real-time polling at events and the general feeling of interactivity It provided.
Next we interviewed the conference center staff to identify what were current issues with printed materials and allow them to voice ideas they have around an experience.
Onboarding Concerns
People wanted access to presentation desks, handouts and contact information.
Last Minutes Changes
Changes to agendas, speakers and locations required a lot extra leg work to complete
FAQ
They are often asked for directions, dining suggestions and bathroom locations - all of which would help them.
Design
Conference Selection
Users are not required to create an account - they are able view a list of events.
They can view event details and add it to ”My Events”
You can easily share the event with others through email, QR code and and link copy
Agendas and Details
List of sessions by day
Detail View of Session
Each session had a map view to show attendees where they needed to be
Attendee List & Details
Users were able to view all attendees now, something that was not possible with printed materials - including filtering by organization or expertise.
A detailed view of attendees including contact information, social media and bio if they added one.
Speaker Lists
The first design iteration used a card style design...
... but we realized it was hard to accommodate multiple presentations and transitioned to a list view.
Each presenter has a detail view that links to the sessions information.